專案介紹
本專案為消費性電子熱銷產品「小瓦掃地機器人」所規劃的 群眾募資與銷售一頁式網頁（Crowdfunding Landing Page）。
設計以「高轉化率商業漏斗」為核心，將複雜的硬體規格轉化為直覺的「痛點共鳴 > 功能解方 > 實測情境 > 規格對比」視覺動線。採用品牌經典活力橘搭配乾淨明亮的居家風格，結合產品實拍情境圖、動態賣點圖標與清晰的對比表格，打造高説服力且具極佳閱讀體驗的電商銷售頁面。
Project Overview
A high-converting crowdfunding landing page designed for the Xiaowa Robot Vacuum Cleaner.
Structured around a proven e-commerce sales funnel, the long-form landing page seamlessly guides users from problem identification to product features, real-world usage scenarios, and feature comparison tables. Utilizing a vibrant orange accent alongside clean home-lifestyle imagery, the design optimizes narrative flow and user engagement to boost campaign conversion rates.
