專案介紹
本專案為推廣身體自主權與生理衛教正名的社群倡議懶人包設計。
針對過往帶有迷思與污名化的生理詞彙，本專案透過手繪風格向量插畫與詼諧的情境敘事，將複雜嚴肅的醫學衛教知識轉化為輕鬆有趣的懶人包。設計上巧妙運用「甜甜圈」作為視覺隱喻，並結合放大鏡角色與亮眼配色，成功將敏感的社會議題轉化為具備高傳播力、高親和力且易於被大眾接受的視覺內容。
Project Overview
An educational social media campaign and information design created to advocate for body positivity and accurate anatomical terminology.
To tackle a historically sensitive and taboo topic, the design utilizes approachable character illustrations, vibrant color schemes, and playful visual metaphors—such as using diverse donut shapes to explain bodily structures. This lighthearted and insightful approach transforms complex medical facts into compelling, highly shareable social media content that breaks stereotypes and drives public conversation.
