專案介紹
本專案為 USPACE 旗下汽車保修品牌「UCARE」所企劃的 品牌形象與服務情境商業攝影。
攝影策略以「透明信賴」與「高質感服務體驗」為核心，翻轉傳統保修廠的既定印象。全系列影像紀錄了從顧客接洽、透明化估價諮詢，到技師團隊運用專業設備進行底盤檢測、輪胎保養與鈑噴修復的完整過程。透過明亮潔淨的現場打光與自然的人際互動捕捉，為 UCARE 建立起兼具科技感、專業技術與親切服務的品牌視覺資產。
Project Overview
A commercial photoshoot for UCARE, the auto maintenance and repair service vertical under the USPACE ecosystem.
The photographic direction highlights “transparency, trust, and premium customer experience,” modernization the visual identity of traditional auto repair shops. The photo suite captures the entire service touchpoint journey—from initial customer consultations and tablet-based diagnostics to certified technicians performing lift inspections, tire servicing, and body paint touch-ups. With bright, clean studio-style environmental lighting and natural human interactions, the imagery establishes a professional and trustworthy brand tone for marketing campaigns.
