專案介紹
本專案為健康家電領導品牌 tokuyo 旗下的「無重力放鬆躺椅／電動沙發」所規劃的 商業產品攝影與視覺藝術指導。
視覺策略以「打破傳統按摩椅沉重感，塑造極簡居家舒眠美學」為核心。透過明亮透光的北歐風客廳場景與柔和暖調光影，營造無壓力的放鬆氛圍；同步企劃「全身伸展小憩」、「追劇閱讀」與「居家辦公」等多重情境，結合控制面板與細節質感特寫，將高科技保健家電轉化為提升生活品質的質感家居藝術品。
Project Overview
A commercial photography and lifestyle direction campaign created for tokuyo, a leading wellness appliance brand, highlighting its Zero-Gravity Recliner Sofa.
The visual direction shifts away from traditional heavy massage chairs towards modern interior aesthetics. Set in a sunlit, Nordic-inspired living room, the photos showcase the recliner seamlessly blending into home decor. By capturing candid moments—such as stretching out in zero-gravity mode, reading, and cozying up with a blanket—along with close-ups of built-in controls, the imagery effectively communicates both supreme comfort and refined lifestyle value.
