專案介紹
本專案為預計上架 Amazon（亞馬遜）平台的廚房砧板商業視覺企劃。視覺策略專注於 「電商高轉換率」，結合白底產品去背圖（White Background Product Photography）與溫暖高質感的自然光生活情境照（Lifestyle Photography）。透過拍攝備料動作，直觀呈現砧板的 防滑矽膠邊角、溢流溝槽與大面積備料空間，建立消費者對產品品質與耐用度的信任感。
Project Overview
A commercial product and lifestyle photography series created for an Amazon kitchenware brand. Designed to drive conversion, the visual strategy combines clean hero shots with warm, relatable lifestyle photography. The imagery emphasizes functional product features—such as non-slip corners, juice grooves, and premium wood texture—to build consumer trust and optimize the e-commerce shopping experience.
