專案介紹
本專案為 智慧手錶 TicWatch 登陸集資平台所規劃的 全方位品牌整合行銷視覺。
專案涵蓋「產品情境攝影企劃」與「集資銷售頁面」。為突顯 TicWatch 跨足運動、時尚、街頭與日常生活的多功能定位，親自執行靜物平鋪（Flat Lay）美術擺拍，透過色彩語言與隨身配件（OOTD）建立多元場景。攝影成果完美融入集資網頁視覺，大幅提升產品的質感與消費者代入感。
Project Overview
A comprehensive visual identity and crowdfunding marketing campaign designed for TicWatch.
The project combines Commercial Flat Lay Photography with a high-converting Crowdfunding Landing Page. To highlight the smartwatch’s versatility—spanning sports, urban fashion, and everyday lifestyle—curated lifestyle scenes were photographed using tailored color themes and personal accessories. The resulting visual assets seamlessly integrate into the web layout, creating a cohesive and relatable user experience that drives campaign engagement.
