專案介紹
本專案為寢具品牌「樂眠枕」所規劃的 商業產品情境攝影與視覺藝術指導。
專案以「觸覺視覺化」為核心策略，透過自然光影與微距特寫，捕捉手壓下陷的彈性弧度與布料織紋，直觀呈現枕頭的柔軟舒適度與人體工學支撐力。同步企劃多款居家放鬆情境——包含晨起伸展、床邊閱讀與深層睡眠姿態，以柔和清透的色調打造具沉浸感的「居家舒眠美學」，有效提升電商落地頁與品牌宣傳的質感與轉化率。
Project Overview
A commercial photography and visual direction project created for LoveSleep Ergonomic Pillow, focusing on softness, comfort, and relaxed home living.
The visual strategy centers on translating tactile sensations into graphic imagery. Close-up shots capture the pillow’s material texture and memory-foam responsiveness under pressure. Complemented by natural daylight and cozy, candid lifestyle scenes—such as morning stretches and relaxed reading—the photo suite establishes an inviting, tranquil ambiance that elevates the brand’s e-commerce and marketing touchpoints.
