專案介紹
本專案為台灣知名光固化 3D 印表機品牌「Phrozen 普羅森」所規劃的 商業產品攝影與情境藝術指導。為打破傳統科技硬體設備冰冷、專業門檻高昂的刻板印象，攝影策略採取「高精度細節, 多元應用情境」雙線並行。透過打光掌控突顯小丑頭雕與齒研牙模的極致微米級細節；同步企劃「客廳家庭娛樂」、「桌遊同樂」以及「職人模型工作室」等實用場景，精準連結原型師、創作者與一般家庭用戶，成功建立起兼具高科技專業度與生活感親和力的品牌視覺體系。
Project Overview
A comprehensive commercial photography and visual direction project for Phrozen, a leading resin 3D printer brand.
The project strategy bridges precision engineering with everyday usability. High-contrast close-ups highlight the printer’s ultra-fine resolution on detailed figure sculpts and dental models. Simultaneously, curated lifestyle setups—ranging from family tabletop gaming scenes to immersive maker studios—humanize the technology. This multi-faceted visual approach effectively resonates with professional sculptors, dental labs, and hobbyists alike.
