專案介紹
本專案為個人美容美體家電「肉肉卷按摩器」所規劃的 商業視覺企劃、產品靜物與情境人像攝影。
拍攝策略聚焦於「解決美體痛點」與「打造儀式感生活」。透過模特兒於臉部輪廓、手臂、肩頸與腿部的實測特寫，直觀展現產品的多功能按摩頭與舒壓功效；同步企劃「高壓職場辦公室」與「溫馨居家 Self-care 時光」兩大生活情境，結合精緻的產品靜物擺設，為品牌建立起兼具實用導向與時尚生活質感的全方位廣告素材庫。
Project Overview
A commercial photo shoot and visual marketing campaign designed for a handheld personal body & face massager.
The visual strategy bridges functional demonstation with aspirational lifestyle storytelling. High-definition close-ups showcase targeted application areas—including face contouring, shoulder relief, and leg massage—clearly communicating the product’s versatility. By juxtaposing sleek office scenarios with relaxing home environments, the imagery positions the device as an essential daily self-care companion, delivering high-converting assets for e-commerce and digital marketing.
