專案介紹
本專案為「花蓮群眾集資培育計畫工作坊」所打造的 主視覺設計與全通路宣傳延展。專案旨在協助在地青年、創作者與地方團隊掌握群眾集資的核心技能。視覺策略採用具親和力且活潑的扁平化幾何插畫，將「創意點子（燈泡）」、「地方發芽（幼苗）」與「社群傳播（大聲公）」等抽象觀念圖解化。同步規劃極具系統化的全通路延展——包含實體半開海報、X 展架、社群 1:1 與 16:9 多尺寸 Banner、電子邀請卡及活動手冊，展現活動 VI 與資訊設計感。
Project Overview
A comprehensive key visual and campaign identity designed for the Hualien Regional Crowdfunding Workshop, aimed at empowering local innovators and entrepreneurs.The visual concept replaces rigid government aesthetics with vibrant, approachable geometric illustrations. Metaphors like lightbulbs (ideas), sprouts (local growth), and megaphones (crowdfunding reach) are seamlessly integrated into a cohesive visual system. The project features extensive asset extensions across digital and physical touchpoints, including posters, X-banners, social media cards ($1080 \times 1080, 1200 \times 900$), digital invitations, and event signage.
