專案介紹
本專案為生醫品牌「華生智慧科技（HELIX2h）」所規劃的 數位行銷與社群內容視覺設計。
針對 Facebook 粉絲專頁與數位廣告，將艱深的基因科學、慢性病防範（脂肪肝、過敏、得舒飲食、近視等）及趣味話題（星座運勢）轉化為高度視覺化的科普圖文。設計以品牌專屬 IP 吉祥物貫穿整體風格，運用鮮明繽紛的配色、趣味插畫與清晰的文字編排，大幅提升社群互動率與品牌親和力。
Project Overview
A series of digital branding and social media visuals crafted for HELIX2h‘s marketing campaigns.
To bridge the gap between complex genetic science and the general public, the campaign translates health topics—such as fatty liver, allergies, DASH diet, and horoscope trends—into engaging social posts. By utilizing the brand’s custom mascot, vibrant color schemes, and expressive typography, the visuals successfully increase user engagement while reinforcing a friendly, modern biotech image.
