專案介紹
本專案為生醫基因檢測品牌「華生智慧科技（HELIX2h）」量身打造的品牌視覺識別系統（VIS）。設計以 DNA 雙螺旋結構（Helix）為視覺核心，透過心智圖（Mind Map）發想與元素拆解，將基因結構、數據技術與生命健康的概念重新收斂與抽象化。
專案不僅完成核心 Logo 設計，更制定了嚴謹的字體規範（Typeface）、標準色系統（Color Palette）與多場景組合應用（Layout System），成功塑造出兼具嚴謹科技感、生醫專業度與現代簡約的品牌形象。
Project Overview
A comprehensive Visual Identity System (VIS) designed for HELIX2h, a biotechnology company specializing in genetic testing. Inspired by the DNA double helix structure, the project translates complex biotech concepts into a modern, minimalist brand icon.
The presentation covers the full creative process—from initial mind mapping, conceptual drafting, typography selection, to complete brand guidelines and layout variations across light and dark backgrounds.
