專案介紹
本專案為 Helix2h 華生基因檢測套組所打造的 系列化產品包裝與刀模結構設計。
針對「防癌、阿茲海默、減重、綜合」等不同檢測功能，運用活潑色彩與原創人物角色插畫進行清晰的產品線區隔。包裝設計兼具印刷刀模展開圖與 3D 結構呈現，透過乾淨親和的插畫風格，降低醫療檢測產品的冰冷距離感，為使用者創造極具儀式感且安心的開箱體驗。
Project Overview
A packaging design system for a DTC (Direct-to-Consumer) genetic testing kit series.
The project categorizes complex health testings—such as Cancer Prevention, Alzheimer’s Risk, Weight Management, and Comprehensive Health—into a unified packaging framework using a tailored Color-Coding System and character illustrations. Covering everything from dieline preparation to 3D packaging rendering, the design transforms a medical product into an approachable, trustworthy, and engaging consumer experience.
